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Carnival of the Mobilists # 256

A new year, a new carnival (which will returned to weekly editions now, too). This week’s edition is hosted by Mark Bridges over at thefonecast.com, and he includes posts, such as:

  • Lots of reminiscing on the past year (on mobile marketing, the greater scope of the mobile landscape and – albeit in Spanish – a reminder of a joke from all the way back in 2004 when someone suggested in April Fools’ fashion that Apple – hold your breath – might launch a phone bypassing traditional network operators).
  • Of course some predictions (general ones as well as a look on where mobile development specifically might go) and Tomi Ahonen’s latest on why all roads lead to Mobile (as in tech, not as in Alabama).
  • A couple of posts on what might or might not happen to WebOS following HP’s open-sourcing announcement (comparisons to Symbian’s fate included).
  • More on dying platforms with a piece on mobile flash.
  • Ad performance benchmarking (Admob vs mobfox).
  • A call to prepare for the (presumed) ascent of the Kindle Fire.
  • And, finally, a nod to my two posts on Angry Birds and my take on the dubious assertion that “social lost its sizzle“.

The carnival is here! Go, read it! 🙂 And if you’re a blogger wanting to participate, head over to the Carnival’s revamped homepage where you will find everything you need to know about submitting entries and even hosting one on your own blog if you are so inclined.

Carnival of the Mobilists # 243

This week’s Carnival of the Mobilists is up at Andy Farrell’s MobiThinking blog, and it’s a big one this time. Andy assembled intriguing posts from contributors old and – more importantly – new, including pieces on:

  • Mobile music
  • Phones to improve health
  • How mobile operators struggle to own the social graph
  • an interview with the MMA’s Michael Becker on brands and consumers
  • mobile commerce and fragmentation
  • smartphone platforms (posts on Nokia/Symbian, Android and Windows Phone 7)
  • and, finally, also my post on the thorny path for movie licenses on the iPhone.

As always, a very worthwhile read. Go and check the posts!

If you want to contribute to future editions of the Carnival, please provide a link to the post you want to be considered to mobilists@gmail.com.

Making Money on Android (slides) – Droidcon London 2010

This week, I was fortunate enough to be given the opportunity to speak to the Android developer community at the fabulous Droidcon London.

The following are the slides to my talk on “Making Money on Android” in which I focus on the necessity to tackle the challenge to engage users at a time and in a place that a developer can actually control, namely in the game or app itself. Scoreloop provides cool tools for this, and its virtual currency and virtual goods solutions allow developers then to capitalise on that.

Conference: Droidcon, London

On 28 and 29 October 2010, Droidcon London will open its doors again, exploring in multiple tracks the Android ecosystem. Business, Developer, Design or SDK/API – there will be something for everyone involved or interested in the fastest growing mobile OS (and associated ecosystems) at the moment.

For the main conference on Friday, the speaker line-up promises a lot of learnings and insights.

I will be there telling people on how to make money on Android (hint: yes, it will involve Scoreloop‘s tools… ;-)). But you should also come and see great speakers from:

  • Google
  • Admob (yes, I know they’re Google now, too)
  • T-Mobile
  • InMobi
  • comScore
  • Sony Ericsson
  • Motorola
  • Orange
  • Reuters
  • Qualcomm
  • INQ Mobile
  • Ericsson
  • Accumulate
  • Alcatel-Lucent
  • Device Anywhere
  • and many more (check here for a full list of speakers).

The conference will be preceded by a barcamp on Thursday (28th), which will feature, amongst other things, a Google Android boot camp and dotOpen’s formidable AppCircus.

I am hoping to see you there. Go here to register (or check here for the full programme on Thursday and Friday).

Carnival of the Mobilists # 226

This week’s Carnival of the Mobilists is up and running. It features inter alia:

  • a podcast on mobile ticketing;
  • a recap of the M-Publishing event organised by the excellent Camerjam guys (which I so sadly missed due to illness);
  • an interview with Tomi “Rat Hat” Ahonen on LBS and mobile marketing;
  • new research on the growth of mobile data and its impact on the various parts of the value chain;
  • Tomi Ahonen’s take on the iPhone 4
  • and much, much more.

Oh, and they were also good enough to include my (very) recent post on people-centric design. Thank you. 🙂

The carnival is hosted over here and it is – as always really – well worth a read!

Virtual Goods Boom in 2010!

I stumbled across an interesting piece of intelligence today, which looked at the development of virtual goods in the market place. According to this, median spend on virtual goods by users in North America has climbed a whopping 67% year-on-year to $50 p.a.

Equally interestingly, males are the largest spenders and, broken down by ethnics, Asians (26%) lead Hispanics (20%) by some margin over whites (11%).

So far (sic!), most virtual goods (how many? I don’t know) are purchased from stand-alone web-based games (World of Warcraft anyone?) but 31% had bought items in social networks (that would be the Zyngas and Playfishs of this world) with 29% in “network-based games” (what are they, I wonder). Facebook credits were used by 16% of buyers. Mobile? No word. It’s coming though: do bear in mind that there are 3x more mobile subscribers in the world than Internet users! And, yes, that’s true…

$13m for Idle Screens?

Taiwanese handset maker and Android maven HTC has bought French idle-screen specialists Abaxia for $13m (or so industry sources say). Abaxia says it increases ARPU

by putting services at a zero-click distance to the user and pushing services directly to the front screen.

Think push notifications to a J2ME feature phone. Abaxia works with carriers and OEM to optimize the interface across multiple devices from different suppliers, which seems an apparent benefit to carriers as it will allow them to make their on-device brand communication consistent throughout the handsets available through them. That an OEM should then buy the company could therefore surprise…

And as to the use of idle screens? Hm, I am not totally convinced: an idle screen is, well, idle. I may be tempted to jump to it if an app sends me something from a friend (because, hey, it’s a friend in need) but I am not sure if the same attention can be garnered from the latest and greatest service offer from your operator. This is however what Abaxia claims it excels in. According to its website, the company helps

to drive not only data revenue but […] to recover failing voice ARPU and secure advertising ARPU.

And here, well, show me the money. I have yet to see a convincing solution for this, and I am not sure if an attempt to capture the idle screen is the way to go.

However, when it comes to interface improvements, it might just work. So all might not be lost. And, in any event, congratulations to the teams at Abaxia and HTC!

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