Tag: bluetooth

Next-Gen Mobile Computing

So now I am no longer affiliated with a mobile platform provider, I can again afford to have a wider look at the world out there (publicly, that is), and how timely, huh? With Microsoft buying some of the remains of the once mighty Nokia and the iPhone 5S announcement, we have a bit to play with, I suppose.

Apple then? Are you underwhelmed? Hey, you can have it in blingy gold now, you know? Do you love the new design of iOS 7 (and, yes, we all know they “sought inspiration” from Windows, etc.)? Or do you turn away in disgust that the guys from Cupertino managed again to sprinkle pixie dust in their fanboys’ and girls’ eyes?

64 Bit and ARMv8

I tell you what, the (r)evolution sits elsewhere: I would posit that the switch to a 64 bit architecture plus iBeacon (see below) will have the biggest impact. Here’s why: the chip architecture (not only the 64 bit bit but also the ARMv8 stuff) offer some performance boosts today but, more importantly, set the stage for tomorrow: you can do a lot more with this (from RAM going over 4GB, to using Trustzone, ARM’s response to BlackBerry Balance – offering two virtual processors and hence “spaces” on one phone, so you can play Angry Birds on one side without your IT folks getting grey hair over compromising precious enterprise data on the other). But it also sets the stage for using your phone as the center point of your computing life: it is powerful enough to do all this (heck, it has more power than my wife’s MacBook from 5 years ago – other than RAM, for now, that is). In effect, you will be carrying the power of a proper desktop computer. More on why this matters later.

BLE and iBeacon (and NFC?)

Add iBeacon then. Another fancy Apple marketing term, right? Well, yes, because it is basically part of package that uses Bluetooth Low Energy (or “BLE”; it’s official branding is “Bluetooth Smart” now; see here for an overview), which was deployed first by – gasp – Nokia in 2006 (!) and is also present in the BlackBerry Z10, Q10 or the stunning Z30 – all of which also sport NFC on top). The HTC One has it, too, and a few more. So what’s the big deal? Well, BLE was always a big deal: the low-energy bit means you can run peripherals that can interact with your phone that will run for years on a single small battery. The range is better, too. And all of a sudden, you are looking at something which I have been hallucinating about for the past ten years: your phone as the center of your computing needs: you walk out of the door (yes, you can lock that door with your phone, too) and you have everything with you: files, photos, music, the whole thing. You walk into your office, your phone will pick up the BLE signal from peripherals such as keyboards, monitors, a mouse (or touchpad), connects with them and you have your office computer running. You come home (yes, again unlocking your fancy door), and it will connect with the same set up (or your TV if you don’t want an additional screen scarring your interior design approach) and you have all your stuff on there, too. Your central processing unit was in your pocket all the time…

It will be interesting to see if this will kill NFC. Google has supported NFC and only recently announced BLE support for Android 4.3. Some manufacturers (BlackBerry, Samsung, HTC) support both. But BLE’s advantage is two-fold: low energy and proximity. You see, NFC only works in close range (hence the name, I guess: “near-field” communication). This can make it a bit awkward: you have to be close (any London travelers will know that: you have to get that bloody Oyster Card out of the depth of your bag/pocket/wallet to make it work; imagine you could just walk through continuing to hold your Latte and free Metro paper, taking it all in your stride). In other words: BLE is a lot more Appelesque than NFC. It doesn’t only provide the functionality (connecting device A with peripheral B) but it also does it in the most unobtrusive and somewhat stylish way.

1 + 1 = 3+

So let’s put the two together then: you have a desktop computer in your pocket and have an invisible cable connecting you to the things you need to actually also use it as a desktop computer (or laptop). What more would you need, right? Yes, exactly, nothing.

Now, mind you, Apple wasn’t first with this (whatever their marketing folks pre- or post-Steve may want you to believe). There has been the Motorola Atrix, which was the dernier crie at CES a couple of years ago: a phone with a laptop dock and off you were with a full computer. Well, you had a keyboard, laptop screen and access to a browser. Alas, it didn’t have the power of a normal PC, so wouldn’t do the full trick (read the reviews on Amazon’s product page to get an idea). For an up-to-date version, have a look at the Motorola Atrix 4G.

The thing is this: as most reviewers will tell you, Motorola did not give you the comfort of a computer, only a more comfortable and more feature-rich way to run stuff.

Apple wouldn’t do that (not even in the post-Jobs era, I would think). And this is why the 64 bit architecture matters: because that *could* deliver just that (even if it might not do so yet, which is though not down to the hardware but the lack of application software). Fast forward not very much and that might be done. And then you would have what the Atrix wanted to be (and, believe me, I was very impressed when I saw it in Las Vegas on that cold January day in 2011).

There’s More…

Let us now have a very brief glimpse at the one feature Apple gave a lot more attention to during its 5S keynote, namely that fingerprint reader. In itself, it is more of a geeky delight: don’t we all love it (well, unless you hate Apple)? But do we have anything functional to do for it other than all of us now duly locking our phones (though iOS7 now forces you to do that anyway) as we should? Well, not that much.

Alas, bring back the memories of that computer in your pocket connecting to those peripherals and then add authentication by finger-tip. Now that’s looking better, doesn’t it? All of a sudden, that makes sense, huh? You can log into your company’s enterprise e-mail – by fingerprint, you can make those PayPal payments – by fingerprint, you can log into your Facebook account – by fingerprint (no more posting nasty or just not so very funny status updates in other people’s Facebook accounts), etc. It closes the circle of mobile-centric computing.

Fear Not: Not Only Apple

Of course this is not Apple country. As I pointed out above, many manufacturers had these things before. Apple however – and that deserves a hat tip even from the trenches of the haters – has (yet again) shown its capability of packaging things in a way that make them comprehensible to people who do not fancy setting up for hours on end, who want stuff to just work. Unlike the Atrix it is not only “almost” working, it does work. Unlike Oyster, you don’t have to touch, you just need to be there. If only my old folks at BlackBerry had that marketing department…

But we will see similar solutions from many folks. They’re not daft, you see (phew!). From Apple’s perspective, it might have managed to escape the Innovator’s Dilemma once more. This, alas, is no guarantee for the future… For now though, I reckon we might be seeing glimpes of the next generation of mobile computing and, boy, am I excited! 🙂

True Interconnectedness. What gives?

I did a little talk reminiscing on what was hot at this year’s Mobile World Congress, the mobile extravaganza in Barcelona. One of the show’s highlights was BlackBerry’s hyper-connected Porsche (See here for disclaimers) of which you’ll find a video here. Now, that car makes the most of the combination of powerful mobile-connected devices, protocols like NFC or Near-Field Communication and next-generation mobile networks (such as LTE), which deliver data bandwidth by far surpassing our relatively shoddy 3G data through-puts of today.

I also had a meeting with the good folks from Adidas who used their miCoach in-shoe chip to do some nifty stuff with the data so produced (video here). Adidas takes this one step further in that the performance of your chosen player in an accompanying mobile game. For the time being, this has to make do with a clunky accessory to your otherwise oh so smart phone. But, alas, these days are numbered thanks to the next generation of connectivity coming up right now. Apple’s latest (both phone and tablet) support the next Bluetooth standard, which would be version 4.0 (as opposed to “new”), and that is actually a huge step forward (considering how ickle it all is) and has understandably got its fair share of press recently. Here’s why:

Bluetooth 4.0 (full specs here), which comes as a “system in a package” has no noticeable impact on battery life of peripherals, which means you could effectively run your external keyboard or, perhaps more importantly to some, heart-rate monitor, on the same battery charge for the lifetime of the device. Oh, and it always handles NFC on top. The new standard handles up to 26 Mbps data throughput (compared to 2 Mbps for the older standards) although this is lower in the above-hailed low-energy mode.

All this put together creates potential for solutions that may not make for head-turning cool gadgets at tech conferences but they are things my mom might use: Just pair your phone with WiFi by touching in using an NFC chip (she could not find the settings for this if her life depended on it), use it for any type of fitness-related stuff, hook up any type of wireless device with the settings of, say, your car (probably with seamless handover of content, preferences, playlists, etc, too). Last but not least, the full range of healthcare all of sudden becomes a whole lot less geeky and a whole lot more accessible to normal people (which often was the problem with “modern” stuff: they worked well if you had an engineering degree or an unhealthy appetite for anything that smelled remotely geeky but was utterly unusable for anyone else). And for the geeks of you, there will always be the under-counter coffee-making faucet that you could then arguably also power using the hyper-connectedness of the brave new world.

So, interconnectedness is just about to enter the mainstream and that, dear friends, was the news of the week for me in Barcelona.

Zeemote, the 3rd…

My dear friends at Zeemote, I’ve been giving you a hard time on this blog in the past (first here, then here). Now, in my second post on the device (which is, for the ignorant few, a bluetooth connected controller for mobile phones) I issued two concerns, namely

  1. distribution (which I suggested would only work with bundling) and
  2. usage (the keys, wallet, phone dilemma).

You will have seen that my mood is somewhat mellowing, and this is indeed connected to the fun one can have with this little thing.

So it came as no surprise that on the first point, the good folks at Zeemote have been impressively busy in the recent months. They managed to strike a number of rather noteworthy deals, the perhaps most impressive one (to date) being with Nokia. At the Games Convention, they announced that they would bundle (see? I told you!) the Zeemote controller with some N-Gage-enabled devices. Here’s the clou though: it will be tied in through a dedicated little application in a way that allows users to control every game available on N-Gage via their Zeemote, even if the games and applications themselves do not have the precious lines of code in them. And that it is pretty cool indeed as it circumnavigates the dilemma of having a device that no software supports and which is therefore not being used. I played it, it works. Awesome!

A couple of weeks before, Sony Ericsson launched a bundle in a test market (see here), so they seem to be gaining traction indeed. I hear there’s more to come soon but I’ll wait till the news is out…

Now, as to the other question, namely if people would take it with them? Well, we’ll have to wait as only time (and hopefully many users) will tell. What is undeniable though is that the Zeemote lowers the threshold to play as it greatly facilitates access and controls when playing a game on mobile. If users get the device together with their new phone, I am rather sure that they’ll give it a try. The device will be best shown off (initially) with games and apps that are hard to control and where users are more likely to be put off playing them with the fiddly controls of a phone. If this is being put to work (which I trust the Zeemote folks are smart enough to embark on), there is a good chance, they’ll convince people enough to make them use it more and more. And once they’re hooked? The sky is the limit.

And then, there are also uses for it at home: you don’t have a Wii but 2 Zeemotes, a TV and a phone? Go on and play! Works! True! Check here.

Zeemote, the 2nd…

I blogged about the Zeemote joystick for mobile phones a while ago (see here). Since then, it seems to have become all the hype: developers at GDC were apparently raving about it (no wonder, as the geek factor is really high: just look at the party photos). I have also had the opportunity to get my hands onto one at MGF last month and saw it in action with Fishlabs Heli Strike 3D helicopter game.

Now: I had not, at the time, made any remarks on the technical ability of this device, and it does play well. BUT I still stand by my grave doubts as to its commercial viability, and I think there are two things one needs to distinguish here:

1) Can it sell? This, I think, is a question of whether or not they manage to bundle it up with handsets. I cannot see this becoming a device capable of shifting serious units all on its on in the Carphone Warehouse or Radio Shack shelf right next to extra batteries, SD cards and headsets.

2) Will it be used? Again, and in spite of its technical capabilities: I cannot see people taking yet another device with them. I said it before, and I say it here again: “Do I have everything I need? Wallet, keys, phone, errm, joystick?” That just doesn’t seem to work.

Mobile Phone Joysticks get money, yes really!

The good folks from MoCoNews report that Boston-based firm ZeeToo whose business is the production of mobile joysticks (yes, you read that correctly) raised a first round worth a respectable $6.9m. We read that “the company’s Zeemote controllers communicate with mobiles via Bluetooth, and enable exchange of data and applications with the handsets. The company has also developed other controllers, including a trackball controller for use as a mouse on a mobile phone, an accelerometer based controller for games that are controlled with motion and gestures, and a special car keyfob designed for use in location-based services (LBS) applications.”

I must admit that I am rather hesitant to believe in this venture’s success although I naturally wish them all the very best. At least, respectable mobile game developer Finblade (the guys who founded and run IOMO, which was then sold to Infospace) developed a game that is “powered” by the controller. However, I am not sure if people will get used to this (“do I have everything I need? Wallet, keys, phone, errm, joystick?”), and I must also say that I don’t think the video in the previous link would appear to entice people into embarking onto that adventure…

US ringtone sales down: Novelty wearing off? Nah!

Broadcast Music (BMI) projects that U.S. ringtone sales will dip to $550m in retail sales in 2007, down US$50 million from calendar year 2006.

Here’s why according to BMI: “We believe that the ringtone market’s growth has leveled off and the novelty phase has ended.” You can read more of it here

I do not think this explanation is accurate. I suspect that it is not novelty wearing off but the kids and technology smartening up: 1) phones and computers often come equipped with Bluetooth now, 2) new phones usually are MP3-capable. The kids have figured out how to transfer their favourite tunes to their phones via Bluetooth.

This might result in sub-optimal loops being cut (i.e. the tones not rolling as nicely as a ringtone as a professionally-made one might) but on $1.99 saving per tone (when the full track costs you a mere $0.99 on iTunes), that is a no-brainer. Also: with programmes like Garage band et al, every kid can cut loops into MP3s, too.

This last bit is perhaps the one that killed it off: if a product is unique in that it is defensible against similar products on other media, pricing is not under direct pressure as it is not directly comparable (e.g. monophonic ringtones and recorded music). If it becomes comparable (e.g. MP3’s on mobile phones vs. iTunes), there has to be something special justifying a higher price-point. The higher the difference in pricing, the better that USP has to be. 20-second loop cut by a pro? Not good enough…

Conclusion? Bad piece of pricing policy and marketing, I would suggest. Elementary, isn’t it? You’ve screwed up your own market, folks…

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