The Future of Advertising is in Engagement!

Posted by in 1, Events

A lot is being said about mobile marketing, mobile advertising, capturing “consumer’s” imagination (if not only their eyeballs). And everyone says: “yes, I get that, social, mobile, always-on, always with them, cool!” Online ad spend outstrips TV already (at least in the UK), and mobile is arguably the next big thing; it is so much cooler, too: personal, accessible, always-on!). So how do you execute? Banner ads? Text ads? Virals? “Ah, yes, virals are cool, I heard about them!” There’s a busload full of mobile advertising networks out there, blind,…read more