http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/ Fri, 18 May 2012 16:57:56 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/comment-page-1/#comment-249 Mark Jaffe Mon, 05 Oct 2009 21:04:13 +0000 http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/#comment-249 You are so right. When will advertisers finally understand that all consumer (or user!) clicks/contacts/impressions are not equal. Those that engage are infinitely more valuable than those do not - and Apps and Games truly are some of the more compelling solutions with which to engage. You are so right. When will advertisers finally understand that all consumer (or user!) clicks/contacts/impressions are not equal. Those that engage are infinitely more valuable than those do not – and Apps and Games truly are some of the more compelling solutions with which to engage.

]]> http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/comment-page-1/#comment-162 Mark Jaffe Mon, 05 Oct 2009 16:04:13 +0000 http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/#comment-162 You are so right. When will advertisers finally understand that all consumer (or user!) clicks/contacts/impressions are not equal. Those that engage are infinitely more valuable than those do not - and Apps and Games truly are some of the more compelling solutions with which to engage. You are so right. When will advertisers finally understand that all consumer (or user!) clicks/contacts/impressions are not equal. Those that engage are infinitely more valuable than those do not – and Apps and Games truly are some of the more compelling solutions with which to engage.

]]> http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/comment-page-1/#comment-160 Carnival of the Mobilists #194 | Volker on Mobile Mon, 05 Oct 2009 12:26:19 +0000 http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/#comment-160 [...] line-up of topics and contributors: A couple of posts on mobile advertising (including mine pleading for engagement as a crucial factor of ad success), the ideal app store, mobile learning and a whole host on the use of mobile apps in the workplace [...] [...] line-up of topics and contributors: A couple of posts on mobile advertising (including mine pleading for engagement as a crucial factor of ad success), the ideal app store, mobile learning and a whole host on the use of mobile apps in the workplace [...]

]]> http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/comment-page-1/#comment-158 Tweets that mention The Future of Advertising is in Engagement! | Volker on Mobile -- Topsy.com Sun, 04 Oct 2009 12:34:19 +0000 http://vhirsch.com/blog/2009/10/03/the-future-of-advertising-is-in-engagement/#comment-158 [...] This post was mentioned on Twitter by Mark Eting. Mark Eting said: By @-Snavski Volker on Mobile: The Future of Advertising is in Engagement! http://bit.ly/3LXyus #-marketing [...] [...] This post was mentioned on Twitter by Mark Eting. Mark Eting said: By @-Snavski Volker on Mobile: The Future of Advertising is in Engagement! http://bit.ly/3LXyus #-marketing [...]

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