A reaction on your analysis: clearly, MoMac is not taking on high-end native apps from the big gaming studios like EA. Instead, this initiative aims at offering a range of well known and popular game concepts you’ll also find on the web based casual gaming websites: puzzles, brain-trainers, skill games and classic arcade hits. Aimed at a broad audience, easy to play, without any downloads or installations required. And for a far lower price compared to native mobile gaming.

In our view, premium native games and easy-to-access casual games are two different approaches and can coexist side by side. And sure, the iPhone has set the standard for great accessibility of apps through iTunes, but it remains to be seen if any of the other platforms/app-stores will even get close to this success. And since at the same time mobile browsers are getting much better quickly, and Flash (Lite) is now being supported by all major mobile OS (except for iPhone), it is paving the way for game access in a different way than the classical downloads.

Being involved in this initiative, I also know the pipeline of many of the upcoming Flash games. And, again, though they’re not trying to take on the native topgames from iPhone, they will certainly match the quality an avarage gamer frequenting casual gaming websites expects.

So yes, it’s a relative new development, but conditions for ‘IP based mobile gaming’ seem to be much better now than a few years ago. And Flash Lite is gaining ground at other ‘screens’ as well now (Wii, Chumby, MP3 players, PSP etc)

So thanks for your support, we’ll certainly keep you posted on the developments!