On 22/23 April, the glorious city of Prague will play host to the European Mobile Media conference. The event will cover the entire spread of the mobile media sector from content (games, music, TV) through to advertising and marketing with a focus on – what a surprise – monetization. There’s a great line-up of speakers, including mobile advertising guru Russell Buckley from Admob, agency heavyweights Jonathan MacDonald (Ogilvy) and Mark C Linder (WPP) as well as one of the industry’s brightest analysts, Peggy Anne Salz (mSearchGroove) and, last but not least, yours truly.
On Monday, I shall be boarding a plane to visit Las Vegas for the All-American wireless love fest that is CTIA Wireless.
This week’s Carnival of the Mobilists is hosted by the formidable Caroline Lewko at WIP Jam. I am very happy to note that my latest post on Apple’s growing relevance as a gaming platform is included in last week’s line-up. For the remainder, there’s stuff on LiMo (for some background on where they came from see here) and some very worthwhile piece on mobile marketing amongst much more. And now go to read it here!
I wrote about this topic a couple of times already (here and here) but here‘s an interesting update/summary. The gist of the argument remains, only the numbers got better: Microsoft’s XBox has sold 29 million units, and that is fairly respectable (in particular when you consider that people regularly fork out $30 and more per game). Apple however (Mr Gates, I hate to say it) outsold its dear competitor by selling more than 30 million iPhones (and, well, iPod Touch).
The latest Carnival of the Mobilists (No. 165 already) is out and dancing over at VisionMobile. My post on Microsoft’s app store initiative and why (or why not) it might succeed is included, too. It is not the only interesting post though, including one claiming the app store will fail! So have a look and check it out here!
Here’s one that nearly slipped through the (well, at least my) net: according to a recent press release, the Eclipse Foundation is set to unveil a unified development platform. It is said that some major players, including Nokia, RIM, Sony Ericsson, IBM and Motorola have joined this initiative already though Android and – predictably – Microsoft and Apple are notable in their absence.