A Nielsen survey commissioned (sic!) by backhaul specialists Tellabs found that the mobile Internet is pretty much a part of life nowadays – at least in the territories covered by this. They asked 50,000 consumers in EU5 (Germany, France, UK, Spain and Italy) and the US about their intentions with respect to 10 mobile data services.
- Mobile Internet usage will ignore the global recession and ramp up significantly in the next 12 months.
- 71% of consumers anticipate daily use but concerns remain over – you guessed it – cost, speed and quality of service.
- There are c. 200m mobile data users in the surveyed markets (which by my count equates to about 1/3 of the total population). More than 50% of these users plan an increase of their usage in the next 2 years.
- 25% of the users who do NOT currently use data services, plan to do so shortly (this would be another 100m).