Volker on Mobile

Vodafone has lost 12% of its brand’s value, which is now “only” worth some $21 bn, says brand experts MillwardBrown. It’s brand value is dwarfed by China Mobile with a cool $41 bn, which makes it #1 amongst telecoms and #5 amongst all brands.

Who holds #1? Google (tempted to say “of course”) – the brand is valued at $66 bn and it recorded the highest value rise over the last year with 77%.

In telecoms, a notable mention must be Cingular, a brand that is being eliminated, which added 39% (the third highest climb overall) in value in 2006 and slots in as the 6th most valuable telecoms brand with AT&T, the brand that will replace it, nowhere in sight…